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The majority of PSE students have grown up with illegal downloading, where the financial value of intellectual property and digital entertainment has been seriously eroded by consumers (look no further than the recording industry). It’s so easy to do and the urge to save a buck or two is powerful.
You’re native to the world of constant information, social media, fake news and employment instability. You’re staring down 1,000 job opportunities in a sea of what feels like none at all. The famed linear career ladders of your parents and grandparents just don’t appeal. But they still want you to find one.
As the higher ed landscape shifts away from traditional lecturing methods, teachers are in need of new resources that will complement existing course materials, and will help the modern day professor deliver concepts and curriculum in a different and unique way.
Currently, 4.5 million students in higher ed are studying outside of their home country, a number that has doubled in the last decade. Student expectations are rising. Students want to see more pathways and more global opportunities that will push them out of their comfort zone and prepare them for a successful career.
What do students say about your school when you’re not in the room?
Every PSE marketing professional knows that when it comes to a school’s reputation, it’s not what you hear students saying that counts. It’s what you overhear them saying.
With the shifting higher ed landscape and the growing demand for more hands-on experience, professors are looking for innovative teaching methods to bring lessons, theories, and concepts alive and to equip students with the tools to face the real-world head on after graduation.