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It’s no secret that there are disparities in access to higher education among different demographic groups in Ontario, as is the case in all of Canada’s provinces and territories. What fewer may know, though, is that these disparities exist far more at the university level than the college level.
Canada’s higher ed community has been celebrating record-setting international enrolments for years now, but it has not been as quick to acknowledge how these students fare after graduation. This is because there is often inconsistency in what, if any, targeted supports schools are offering to help these students succeed in the job market after they graduate.
“Trust me. I know what kids care about these days.”
Melissa felt her stomach drop. As a marketing professional working at a higher ed institution, she dreaded hearing these words from her colleague.
Institutions and advocates across Canada have worked tirelessly to address the underrepresentation of women in senior academic roles over the past 25 years, but a lack of progress in crucial areas has caused many to look beyond institutions to ask how women in Canada’s higher ed community can advance their careers through peer-based support networks and mentoring.
In today’s tough higher ed landscape, here are three key questions that your team should discuss before deciding whether (and how) to roll out any new program.
When prospective students think about your institution, what’s the first word that comes to mind? What about their parents? What about current students? Alumni? You might have some educated guesses based on anecdotal evidence, but how reliable are those guesses? As over two decades of research and consulting in Canadian higher ed has taught us, institutions get one—maybe two—words to be associated with in the imaginations of any given person, especially a prospective student. This speaks to the importance of top-of-mind associations when it comes to your institution’s brand. The question then becomes: what word do you want to “own”?