The majority of PSE students have grown up with illegal downloading, where the financial value of intellectual property and digital entertainment has been seriously eroded by consumers (look no further than the recording industry). It’s so easy to do and the urge to save a buck or two is powerful.
You’re native to the world of constant information, social media, fake news and employment instability. You’re staring down 1,000 job opportunities in a sea of what feels like none at all. The famed linear career ladders of your parents and grandparents just don’t appeal. But they still want you to find one.
As the higher ed landscape shifts away from traditional lecturing methods, teachers are in need of new resources that will complement existing course materials, and will help the modern day professor deliver concepts and curriculum in a different and unique way.
Currently, 4.5 million students in higher ed are studying outside of their home country, a number that has doubled in the last decade. Student expectations are rising. Students want to see more pathways and more global opportunities that will push them out of their comfort zone and prepare them for a successful career.
What do students say about your school when you’re not in the room?
Every PSE marketing professional knows that when it comes to a school’s reputation, it’s not what you hear students saying that counts. It’s what you overhear them saying.
With the shifting higher ed landscape and the growing demand for more hands-on experience, professors are looking for innovative teaching methods to bring lessons, theories, and concepts alive and to equip students with the tools to face the real-world head on after graduation.
Across Canada, universities and colleges are partnering to give students the opportunity to have a postsecondary education that includes experience from both types of institutions. Many of these arrangements go by different names—2+2 pathways, diploma-degree pathways, etc.—but what they all have in common is the opportunity they offer students to enjoy the unique benefits of both college and university through a clearly defined pathway.
Not that long ago, students might have decided which institution to attend and then choose which program they wanted to study at that school. Now, though, students face mounting pressure to make the right choice when selecting a program, and in many cases, this will lead students to choose their program first and later decide which school has the best reputation in their program area.
Going forward, it is essential that we see career development as an integral part of the academic mission of PSE. The most important challenge now is to develop the theoretical and pedagogical framework to guide institutional strategy and program development within this new paradigm.
As online course delivery continues to grow, these positions are becoming more common, and the occasional email to people around the academy is becoming a less reliable way of finding someone in time to run the course.
What makes for a fulfilling workplace? It all starts with feeling as though you’re having an impact, that you’re making a difference at your institution. But is it really possible to create a space where everyone—regardless of their experience, seniority, or skill set—feels like they’re making a difference?
New school. New city. New structure.
It can all feel so daunting. Especially if you're 18 years old, not really sure what program you should be in and unprepared for the demands of what your new post-secondary education reality truly is.